Brand storytelling has been developed as one of the best communicators between the company and the customer. The message that corporation wants to pass is more easily passed in this way and customer loyalty, that is so desired is more possible.
Future Learn has a course about this field, called Brand Storytelling, and explains in the best way how it can be used to attract customers and keep them loyal. It is true that from ancient years stories have survived, in contrast with plain facts. Is in the nature of human beings to remember stories more easily, in fact, stories are 22 times more memorable, as Jennifer Aaker, from Stanford University explains, than facts alone.
You can watch the video here.
Harnessing the Power of Stories
Harnessing the Power of Stories
Harnessing the Power of Stories
You can participate in these courses and get a certificate of completion and of course gain all this powerful knowledge about your company, and how to approach your customers. 
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